PR agencies are evolving rapidly to reach their target audiences with new social media techniques emerging daily, says Jane Tamraz, CEO of Biggs|Gilmore in Kalamazoo. She states that 20% of business revenues are now spent on social media practices, not known three years ago.
The industry is evolving so rapidly that PR agencies are changing the way they do business, informs Biggs|Gilmore president Mike Gerfen. Now PR agencies are taking up a lot many roles and responsibilities than before bringing advertising, marketing and pr services together to a client's table. This is also leading to PR agencies employing a diverse talent pool and partners to help them communicate with a diverse customer and stakeholder base. The dynamic of a changing workforce is not new and addressing it needs to be included into an organization's business plan. PR agencies are no different.
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