Facebook is denying allegations that their latest public relation strategy is a smear campaign against Google. Yet it's obvious that the competition between the Internet's biggest rivals is turning bitter after reports that PR firm Burson-Marsteller was pushing reporters to write negative stories about Google and alleged privacy violations.
According to some reports Facebook was the mystery client behind what is being described as a "clumsy smear" campaign. Facebook allegedly hired the PR firm to get people riled up about the Google feature called Social Circle, which lets Gmail users see information about their friends, and friends of their friends. The tactic backfired when a blogger approached by Burson-Marsteller concluded that Social Circle wasn't so sinister, and published his entire email exchange with the PR firm. In the emails, a staffer from Burson-Marsteller offered to help the blogger write an op-ed piece for a major news outlet.
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