Public relations is an art of communication and winning over the people around. The concept of public relations was prevalent in India since ancient times although the pr tools used have changed from time to time, the urge to communicate has always remained foremost. At the time of independence, only a few multinationals had their professional public relations services but the post- independence era realised that PR is necessary in order to communicate for development and to create a bridge between the public and the government. Public Relations began to increase in India in the early 1990s when the government opened the economy and multinational corporations began to enter the country. Public relations companies emerged offering strategic advice and integrated communication solutions. With multinationals coming in India in a big way and even Indian companies exploring opportunities abroad , future of Public relations in India is very bright .
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