Viral Marketing covers almost all forms of media. So if you decide to use viral marketing as a means of advertising your business, here are some of the best viral marketing strategies which can be used to popularize your site:
1. Give consumers a valuable product or service for free like free email, email consulting, search engine submissions, etc.
2. Create promotional videos like the Cadbury advertisement and post them at popular sites like YouTube. Create a really funny video, or something useful that you think your customers would want to watch, and add tags, keywords and descriptions.
3. Offer affiliate programs through your site. Affiliates are programs popular as it creates a beneficial relationship for both parties concerned.
4. Offer e-books or viral software.
5. Harness the power of social networking sites to create targeted traffic to your site through social bookmarking. Bookmarking sites are ones which allow users to post their favorite sites using keywords or tags and it's also a great way to get registered on search engines.
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